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Designing with Intention: Vibe Coding
Learn to avoid shipping AI-built products in the wrong direction. This talk introduces a 5-question "Intention Brief" to ensure you're building what matters, preventing wasted effort.
I built a discipline I call Designing with Intention.
At its core: a 5-question pre-flight checklist — the “Intention Brief” — you run for 15 minutes before opening any AI tool. It’s built to catch the failure mode I kept hitting after AI made building cheap: shipping fast in the wrong direction.
The argument: when generation becomes cheap, craft and judgement become the only real moat. You can’t outsource the decision of what to build to AI. Vibe coding accelerates that decision skip. The Brief is the discipline that interrupts it.
I’ll demo the framework live using two AI-built products as case studies — AutoScout (where I skipped the intention step and Reddit called it “trash and slop”) and TrainTimesUK (where I applied it and grew 13,000% with 94% fewer bugs). Both products are embedded in the talk’s deck and tappable during the demo. The talk closes with the Brief filled out for a real product, so the audience leaves with the discipline in their hands, not just the idea.
This slide deck outlines a user-centric AI design workflow.
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